Internet visibility has always been a top priority when it comes to marketing on the Internet. According to a study, almost 50% of online shoppers use a search engine like Google whenever they want to decide if they want to buy out a product or a service. This is especially in this day and age when most services and shops have moved online.
Thankfully, there are a lot of SEO tools out there that can help webmasters and marketers optimize their sites for search engines. Though some are paid, there are others that can be had for the price of nil. Here are fifteen fantastic SEO tools that any budding SEO marketer can use for free:
Google Analytics
As the most widely used analytics tool in the world, Google Analytics is practically a must-have in any SEO marketer’s arsenal of tools. People can pay for advanced features, but more often than not, the free version is enough for most small to medium-sized projects. The tool reports metrics on your site’s traffic like the number of unique visitors, conversions, and sessions, breaking down the data into device usage and demographics.
Google Search Console
Google Search Console provides such an incredible wealth of SEO data at the price point of nothing. This is the tool to use if you want to know exactly how your website is doing at Google’s search engine results pages (SERPs). With Search Console, you can check the indexing status of your site, and understand its organic search performance.
Google Keyword Planner
Those who use Google Ads in their campaigns can greatly benefit from Google’s Keyword Planner (it’s specifically targeted to them and requires a Google Ads account to access). It is a keyword research planner, which shows monthly search values for chosen search terms and keywords.
Google PageSpeed Insights
Ever wondered how your website is performing on various devices? PageSpeed Insights will provide you this answer for free. The tool gives out a score based on how readable and how optimized it is for both desktop and mobile browsing, as well as give out suggestions on how to further improve your performance on these platforms.
Google Trends
Google Trends shows you what people are currently talking about, categorized by keyword. It’s probably one of the best SEO tools in Google’s arsenal due to the fact that it can tell you what most internet users are interested in, and the keywords that you can use to harness that interest for your SEO needs. It further breaks these data down according to region and consumer insights.
Screaming Frog SEO Spider
Though its paid version has a lot more features and allows you to crawl unlimited urls, Screaming Frog’s free SEO Spider tool is still a great place to start with for smaller B2B SEO projects. It allows you to crawl up to 500 urls at a time, and also perform audits on your site for common SEO issues.
KeywordTool.io
There are a lot of SEO tools for Google out there, but if you’re considering other search engines and platforms, then KeywordTool.io should be in your arsenal. Think of it like Google Suggest but for major non-Google sites like YouTube, Play Store and Amazon.
Mozbar
The Mozbar toolbar has been around for ages, and over the years it has seen some significant improvements and upgrades. This gives you link metrics as you browse the internet, and it also provides data for domain authority, page authority, as well as backlink count as you search.
Ahref’s Broken Link Checker
Ahref has a suite of both paid and unpaid SEO tools that webmasters can utilize to further enhance their sites’ SEO rankings. Among Ahref’s free tools is their well-reputed Broken Link Checker. The tool lists down all the dead and broken backlinks in a website. No downloads or sign up required; just input your website’s URL and Broken Link Checker will instantly generate a short report for you.
Answer the Public
Answer the Public is a tool that gives you the questions that people might be asking about a particular topic or keyword. It does this by listening in on autocomplete data from search engines like Google, and then visualizing this data of search questions and autocomplete searches in a graphic called a search cloud.
Canva
Having nice-looking images has always been an integral part of any SEO strategy for software companies. With Canva, you can easily create social media graphics, logos, and presentations without having a graphic designer involved. It’s an easy-to-use visual content generator tool that is best to use for smaller projects.
Grammarly
The tone of your written content matters. Sure, there are a lot of grammar and spelling checkers out there, but Grammarly is the only one that can actually detect the tone of your text. In this way you can be confident that your readers will understand your message the way you intend.
Yoast SEO
Yoast is probably among the oldest SEO tools on the market today, and its longevity is a testament to how valuable it is to marketers. Their free SEO WordPress plugin is their most comprehensive; it’s used to make sure that the content you upload onto your site is both reader-friendly and SEO-optimized. Like some of the tools in this list, it comes in both free and paid flavors, but the free version provides enough features (e.g. link-checking and speed optimization) to make it worthwhile on its own.  If you wish to find out more about SEO services be sure to check out EngineRoom.
Mobile First Index Checker
If you’ve ever wondered if your site is fully-optimized for mobile web traffic, then the Mobile First Index Character is the right tool for you. This is a great tool that allows you to create consistency in how your site is viewed both on mobile and desktop. It shows if the mobile version of your website matches the structure and content of its desktop version.
Clickflow Content Decay Tool
Clickflow Content Decay Tool shows you what is causing your SEO traffic to decrease over time. It’s still in its experimental stage, but it shows a lot of promise with how it can drive organic traffic to a site. Consult with the team at Engineroom if you would like information on digital marketing agency in Sydney
